Research Paper

Vogue  Covers  and  The World

Importance of the Cover:

In this research, my objective was to determine what cover design elements contribute to the success of Vogue, the world’s leading women’s fashion magazine. Also I have studied the content in caparison to other competitive magazines. I found that color, fonts, layout, and photography all work together to make a cover that both catches the reader’s eye and gives the reader information about the magazine’s contents. I was able to narrow this down through extensive research on the background of women’s fashion magazines and, specifically, the history and future of Vogue.

The printed magazine industry is declining, so every penny invested into production must be carefully thought out to maximize profit. In Vogue’s September 2013 issue, there were 665 pages of advertisements, yet their sales have dropped 10.4%. Printed magazines may be suffering, but these magazines are still being viewed online. As the digital magazine industry grows, it is more important than ever that printed covers are eye-catching. The printed cover of a magazine has an impact on a customers likelihood to purchase it, so the audience must be kept in mind in the design process. There should be strength in creativity and composition in order to attract the eye and tell a story. Colors, fonts, cover lines, and magazine identity also play a role in catching the reader’s attention and getting someone to purchase the magazine.

CITATION: 100 ideas that changed Fashion, (book); Originally published: 2011

Author: Harriet Worsley

Literature Review:

What has made Vogue the most popular and recognizable women’s fashion magazine in the world?

Former magazine editors, Ita Buttrose and Paula Joye agree that a successful magazine cover contains colors that please the reader, an interesting photograph, and not too many cluttered cover lines. Simplicity, interesting content, and inspiration from successful past covers can also lead to success. Perhaps this explains why Vogue has continued to use a very simple and repetitive cover layout for 150 years. Vogue uses beautiful and relatively simple photography, typography, and color on all of their covers.

Some women’s magazines, such as Seventeen use much more vibrant colors, explosive fonts and formatting, with their photography subjects in much bolder clothing. This is because they are marketing toward a younger audience. According to a Vogue media plan done by Carrie Kotalik, the median Vogue magazine reader’s age is 32.9 and women make up 92% of the total audience. This is the thing a reader will see, so it must draw their attention and make them want to buy it.

While Vogue’s full-color photographic cover was printed in July of 1932, it was not until mid-1939 that Vogue made the jump to using photographs on their covers as opposed to illustrations. (Vogue prints, 2013). This was an innovative move for the time. For research purposes, I will focus on the time after Vogue incorporated photographs into their covers. Vogue has been around for 133 years as of December 2016, with no sign of slowing down. What began as an upscale weekly journal that aimed to appeal to only high society women and gentlemen, has become an exclusive women’s fashion magazine that is published in over 23 countries and serves as a “cornerstone of fashion and culture for it’s millions of devoted readers.”

Content:

Dagmar for Vogue and Harpers: 

Dagmar was an artist and considered a top fashion illustrator, working for magazines such as Vogue and Harper’s Bazaar. In April 1947, Dagmar illustrated the cover of Vogue which presented “Christian Dior, new house with new vigor, new ideas, here makes a variation of his market-woman skirt—stiffened, standout, pleated at a low mark. The hat is by Maud Roser, white piqué, banded with navy-blue chiffon.” She also taught fashion illustration starting near the end of the 1940s at the Art Students League, and continuing there for 20 years. She edited several of her second husband’s books. In 1968 she wrote Cookbook of the Seven Seas, whose title was inspired by her husbands famous book, Book of the Seven Seas. She also illustrated a Dior dress for Vogue published March 1, 1955.

CITATION: http://www.nytimes.com/1991/03/22/obituaries/dagmar-freuchen-gale-artist-and-illustrator-83.html, date: 16th January, 2017.

Harper’s before Vogue:

Harper’s Bazaar is an American women’s fashion magazine, first published in 1867. Harper’s Bazaar is published by Hearst and, as a magazine, considers itself to be the style resource for “women who are the first to buy the best, from casual to couture.”

Aimed at members of the upper-middle and upper classes, Bazaar assembles photographers, artists, designers and writers to deliver perspectives into the world of fashion, beauty and popular culture on a monthly basis.

Vogue is an American fashion and lifestyle magazine. It started as a weekly newspaper in 1892 in the United States, before becoming a monthly publication years later.

Citation: https://www.youtube.com/watch?v=RHtn_w6sS54 , Published on Oct 31, 2016.

Vogue and Elle:

There was once a time where fashion magazines faced major speculation in regards to whether print would survive the digital age. And while that question still seems to linger for many, the glossies we’ve all come to love wasted no time taking over the reigns of social media.

Well now, thanks to a report published by the Magazine Media Industry, fashion publication’s   social media followings are on the rise! Among the 222 magazines that were surveyed, there was a 7% increase in likes and followers during the first quarter of 2015.

And when it came to fashion monthlies, Vogue topped the charts in terms of social media followers on every platform. According to Racked, the report noted that Facebook was the “largest platform in terms of absolute size,” with Vogue having 6.3 million followers, 5.7 million Twitter followers and a 3.8 million Instagram following. Elle magazine chimed in as its closest competitor with a complete 10.9 million social media following.

CITATION: http://estilo-tendances.com/vogue-vs-elle/ 

Objects inspired by Vogue covers:

This Privileged Cosmic Vogue Magazine heels is a most have. This heels feature a synthetic leather printed with a fun magazine print. A cushy ankle strap, 6 1/2 inch heel and 2 1/2 inch platform. The best part about this heels are they look like a million bucks but wait for the surprise, they are just $85 dollars.

CITATION: From objects sold in the market, Mumbai, 2016.

Teen Vogue 

The teen Vogue editors were started in the year 2004 targeting it’s teenage audience. It marks the youngest editor ever of the Conde Nast publication being appointed at the age of 29. Elaine Welteroth is also the second american-african to be appointed. It is printed monthly with a total subscription of 1,045,813 and more.

Men’s Vogue 

Men’s Vogue was a monthly men’s magazine that covered fashion, design, art, culture, sports and technology. On October 30, 2008 Condé Nast announced that they intended to fold the magazine into Vogue proper as a bi-annual subscriber’s supplement. However, the magazine has ceased to be published since its original folding date.

CITATION: https://en.wikipedia.org/wiki/Vogue_(magazine)#External_links , date: 25th January, 2017.

Conde Nast: The Parent Company 

Condé Nast is an American mass media company founded in 1909 by Condé Montrose Nast, based at One World Trade Center and owned by Advance Publications. The company attracts more than 164 million consumers across its 20 brands and mediums: Allure, Architectural Digest, Ars Technica, Bon Appétit, Brides, Condé Nast Traveler, Epicurious, Glamour, Golf Digest, GQ, The New Yorker, Pitchfork, Self, Teen Vogue, Vanity Fair, Vogue, W, Wired, Reddit and Backchannel. The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming.

Vogue talks

 The Fashionista reviews the biggest collection of fashion history in the world as follow:

“119 YEARS OF VOGUE, NOW AVAILABLE ON ‘VOGUEPEDIA’

Recent development: While stalking Vogue.com yesterday for their weekly ‘Most Wanted’ column, we stumbled upon an unassuming link to something called ‘Voguepedia.’ And yes, it’s exactly what it sounds like–an encyclopedia of all things Vogue. A Vogue spokesperson confirmed that the mag’s ASME nominated site has soft-launched a resource tool, which will draw from its 119 years of archives. While the site isn’t fully functional yet (code still shows in search results and only certain search terms yield results), it’s a brilliant idea, particularly for fashion obsessives and design students cramming for all-nighters. You’ll also be able to search by designer, brand, model, personality and beauty.”

CITATION: http://fashionista.com/2011/05/119-years-of-vogue-now-available-on-voguepedia 

Forbes talks about launch in India

“Vogue India Launches

In a country whose millionaire list is rapidly expanding, theres enough money to go around for big-name luxury brands seeking new customers. But the battle in India is to change mind-sets, to encourage guilt-free conspicuous consumption. And thats what the international fashion glossy Vogue intends to do when it launches here later this month, the nearly 400-page issue packed with ads from the magazines favorite global advertisers, ranging from Gucci to Jimmy Choo to Louis Vuitton.

Conde Nast, whose portfolio has 127 magazines in 23 markets, will be launching its 17th Vogue with the India edition, which will include photo spreads from Indian and Western designers, travel stories and celebrity-authored pieces. This is its first foray into South Asia. Vogue launched in China in 2005.

Vogue is the latest international name to launch in a lifestyle magazine market thats already home to brands like Cosmopolitan, Maxim, Hello, Marie Claire and Time Out. Foreign brands are allowed only 26% ownership in news ventures. In 2005, India leveled the playing field for global media brands when it came to non-news publications, allowing them 100% foreign direct investment. Vogue says it is the first foreign magazine to capitalize on that opportunity and is going it alone in the country.”

CITATION: https://www.forbes.com/2007/09/18/vogue-india-interview-markets-equity-cx_rd_0917markets13.html , date: 18th September, 2007; @ 9:32AM

Anna Wintour: The soul behind it all 

Wintour is originally from the UK and moved to New York in her 20s. After stints at Harper’s & Queen, Harper’s Bazaar, and Viva, Wintour took the helm at Vogue in 1988. At the time, the storied fashion magazine had lost some market share to rival Elle, and its focus had shifted slightly to include lifestyle coverage.

As for her signature look, Wintour has reportedly sported a bob since she was 15 years old. The black Chanel sunglasses serve a purpose beyond fashion. She told 60 Minutes in 2009, “I can sit in a show and if I am bored out of my mind, nobody will notice … At this point, they have become, really, armor.”

Wintour has now attended more than 3,000 fashion shows on behalf of Vogue. She has an annual clothing budget that’s rumored to be as much as $200,000.

She’s shared the front row with countless celebrities, like Lupita Nyong’o and Naomi Watts. And she’s hobnobbed with fashion greats like the late Oscar de la Renta.

Wintour is known for being an intimidating and demanding boss, a demeanor that has earned her the nickname “Nuclear Wintour.” Miranda Priestley, Meryl Streep’s somewhat terrifying character in “The Devil Wears Prada,” was rumored to be inspired by Wintour. The movie was based on a book by Lauren Weisberger, formerly an assistant to the Vogue editor-in-chief.

CITATION: Article Title: Anna Wintour Biography

Website Name: The Biography.com website

URL: http://www.biography.com/people/anna-wintour-214147 

Access Date: February 2, 2017

Publisher: A&E Television Networks

Last Updated: December 17, 2015

The Greatest, biggest and largest ever:

The September Issue of 840 pages is the biggest issue of Vogue that was created under the guidance of Anna Wintour. The movie capturing it’s making is linked below.

CITATION: https://www.youtube.com/watch?v=UYaKV_2yaaU , Published on Sep 28, 2016.

Statistics: 

Vogue

Published by: Condé Nast

Frequency: Monthly

Harper’s Bazaar

Published by:Hearst

Frequency: Monthly

Bibliography:

wikipedia.org

fashionspot.com

styleblazar.com

condenaststore.comScreen Shot 2017-03-13 at 1.50.11 PM

http://www. condenast.com/about-us/heritage/1932/vogue-prints-its- rst-full-color-photographic- cover

www.youtube.com

http://www.biography.com/people/anna-wintour-214147#charity-and-personal-life

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